COVID-19 IMPACT ON MOBILE ROAMING RETAIL REVENUES TO REACH BEYOND 2022. $12 BILLION CONSUMER SPEND WILL FALL SHORT OF 2019 LEVELS: KALEIDO INTELLIGENCE.
TOTAL MOBILE ROAMING RETAIL SPEND BY CONSUMERS ESTIMATED TO FALL BY 54% IN 2020 DUE TO THE IMPACT OF COVID-19 ON GLOBAL TRAVEL.
London, September 8th, 2020 – New research from roaming experts Kaleido Intelligence has predicted a 53% fall in retail roaming revenues for mobile operators in 2020. This is forecast to increase by 88% and exceed $12 billion in 2022, before reaching $16 billion in 2025 as usage across key markets drives growth.
The new research, Retail Roaming: Market Trends & Future Outlook 2020, found that Asian markets will witness the biggest decline in 2020; but will recover to become the biggest contributor to global outbound roaming retail revenues, with Asia-Pacific reaching $6 billion in 2025.
In addition, Kaleido predicts that the global outbound travel trips will fall by 60-70% in 2020 due to the impact of COVID-19 and is forecast to have an annual average growth rate of 27% to reach 2.4 billion in 2025.
New RLAH Plans & Shift in the Silent Roamer Landscape to Drive Recovery
The research found that operators will target key travel corridors expected to bounce back first from the COVID-19 impact and innovate to launch new cheaper roaming plans, day passes and extend RLAH to new markets and travel corridors to drive usage. In addition to this, the continued adoption of RLAH bundles across key markets including the US, Canada and Asian markets such as Australia, New Zealand, Japan and India, will drive roaming traffic totals in the future.
Shrey Bhandari, Senior Research Consultant at Kaleido Intelligence, commented: “It has become critically important to stay connected while travelling in these unprecedented times. Kaleido expects nearly all new roamers to be active roamers going forward, with previous non-paying roamers expected to convert and take advantage of RLAH offerings introduced across global markets.”
About Kaleido Intelligence
Kaleido Intelligence is a specialist consulting and market research firm with a proven track record delivering telecom research at the highest level. Kaleido Intelligence is the only research company addressing mobile roaming in its entirety, covering:
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