The client required analysis of IoT MVNOs and their market share on a global level, with a range of strategic viewpoints and recommendations.
The goal: To understand and target IoT MVNOs’ market share and positioning.
Project remit: Project remit: To provide robust data, detailing market share of IoT MVNOs, combined with strategic recommendations to enable the client to better set and engage with targets. In addition, a wider study on applications driving IoT growth was required.
Kaleido analysed historical KPIs across 30 separate MVNOs supplying cellular/satellite connectivity and management services for IoT devices. Connections, data consumption, connectivity service revenues, VAS revenues and hardware revenues were broken down across 12 IoT application areas for each vendor, across 7 global regions.
Kaleido sized the market for the same metrics for the remainder of the MVNO IoT market to provide a holistic understanding of the present IoT connectivity landscape across cellular/satellite MVNO providers. Historical growth, as well as analysis of key market trends, were used to estimate forecast growth across each vendor and the market, to supply a data set ranging from 2017-2023.
Findings were delivered in an excel format, alongside a strategic report assessing key trends of each market and dynamics of the corridors. Aligned to this, we provided insights into the client’s key priority markets to focus on operational and commercial activities.
Example Data Extract
- Total IoT MVNO Connections (in Millions)
- Total IoT MVNO Connections (in Millions)
The research enabled the client to make strategic targets for current and future years. Furthermore, the insight on application drivers and competitor positioning has aided the client’s product planning in order to maximise commercial efforts.
